What Does MSRP Mean?

Tiny car with coins and finance paperwork

What is MSRP? Whether you’re hoping to get your first auto loan or are looking at used vehicle financing options, you’ll want to understand the meaning of MRSP and how MSRP vs. invoice compare. MSRP is the abbreviation for “Manufacturer’s Suggested Retail Price” and is the price that a vehicle manufacturer recommends that a local dealership price a vehicle at. MSRP also refers to a vehicle’s “list price,” the price that a car manufacturer decides based on current market information on the materials included in a car’s production, that car’s popularity, and more!


Learn more about the meaning of MSRP, how MSRP vs. invoice compare, and more with Thys Automotive Family below, then contact us to find out how you can get behind the wheel of a new car today! 

What Is MSRP?

Wondering more about what MSRP (Manufacturer Suggested Retail Price) refers to? MSRP is the recommended price that car dealers are advised to market a vehicle at. Let’s dive into more of what MSRP is so that you can embark on your new or used auto loan financing journey with full confidence: 

  • A vehicle model shares the same MSRP, regardless of which dealership it was sold at, as this price is decided by that car’s manufacturer rather than a local dealership. 
  • While each vehicle of a particular model will have its own MSRP, it won’t be the same as different vehicle’s that a car manufacturer offers. For example, a manufacturer’s trucks, SUVs, and sedans will all have distinct MSRPs. 
  • Car shoppers can find their vehicle’s MSRP on either the car manufacturer’s website or on a dealer’s website, a price point that can be used to negotiate on a new vehicle’s price! 

Vehicle MSRP vs. Invoice Price

You’ve likely heard the terms “MSRP” and “invoice price,” but how do MSRP vs. invoice price compare?

  • MSRP (also known as “sticker price”) refers to the price you’ll pay for your car at a dealership.
  • Invoice price (also known as “dealer price”) is the price that a dealership pays a car manufacturer to get that vehicle. 

Now that we’ve covered the basics of the meaning of MSRP and how MSRP vs. invoice price compare, you’re ready to embark on your new or used vehicle financing journey! Our expert finance team is here to guide you and to explain these two concepts in-depth so that you’re fully prepared for your next vehicle purchase.

Learn More About MSRP & Invoice With Thys Automotive Family! 

Ready to get started? We offer the convenience of online financing and more to help you get the ball rolling. Contact us today for more information and to arrange your next test drive! 

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